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ZAMAN IT
Digital Marketing

Google Ads management that puts your budget on the searches that actually convert

Keyword research, tight campaign structure, negative-keyword discipline and conversion tracking — so you're paying for enquiries from real buyers, not accidental clicks.

Starting from RM1,499 — per month management fee, ad spend separate

Organic traffic

+64%

Rankings

↑ 18

Clicks/mo

2.4k

Leads

+31

The problem

A Google Ads account left on autopilot bleeds money. Broad-match keywords pull in searches that were never going to buy, there are no negative keywords filtering the junk, Smart campaigns spend wherever Google likes, and conversion tracking is missing so nobody knows which clicks became customers. The monthly result is a healthy click count and a disappointing number of actual enquiries.

What we do instead

We build and actively manage the account: keyword research grounded in buyer intent, a tight campaign and ad-group structure, ad copy written to pre-qualify the click, and an actively maintained negative-keyword list. Conversion tracking (form submits, calls, WhatsApp clicks) is in from the start, so budget can be steered toward the keywords and campaigns that produce enquiries. Monthly reporting shows cost per enquiry and what changed.

Why this matters

What you actually get

Budget on buyer intent

Keywords chosen for purchase intent, not just search volume.

Junk clicks filtered out

An actively maintained negative-keyword list stops wasted spend.

Enquiries are tracked

Form, call and WhatsApp-click conversions measured from day one.

Tight structure

Clear campaign and ad-group structure so relevance and Quality Score stay high.

Cost per enquiry, monthly

Reporting on what a lead actually costs, not just clicks and CTR.

Tuned for Malaysian search

Bilingual and location-qualified queries, RM budgets.

Included

What's included

Keyword research

Intent-focused terms your actual customers search, in both languages.

Campaign setup & ad copy

Search, Performance Max and remarketing, structured for relevance.

Conversion tracking

Form submissions, phone calls and WhatsApp clicks all measured.

Negative-keyword management

Ongoing search-term review to cut wasted spend.

Bid & budget management

Budget steered toward the campaigns and keywords that produce leads.

Monthly optimisation & reporting

Cost per enquiry, what changed, and the plan for next month.

Is this for you?

  • A business running a Google Ads account with no active management
  • A company getting clicks from ads but few real enquiries
  • A service business that needs to appear for high-intent local searches
  • An advertiser who has never had conversion tracking set up properly

Industries we build this for

Home & renovation servicesLegal, accounting & professional servicesHealthcare & specialist clinicsB2B & industrial suppliersEducation & trainingTravel & tours
In practice

How businesses use this

Capturing "[service] + [city]" searches with high purchase intent

Adding proper conversion tracking to an account that never had it

Cutting wasted spend with a disciplined negative-keyword programme

Running Performance Max for an online store with a product feed

Process

How it works

  1. 01

    Account & tracking audit

    We review the existing account (if any) and set up conversion tracking.

  2. 02

    Keyword & structure build

    Intent-based keyword research and a clean campaign structure.

  3. 03

    Launch with guardrails

    Campaigns go live with negatives, bid caps and budget pacing in place.

  4. 04

    Monthly optimisation

    Search-term mining, bid and budget shifts, ad testing, and a report.

Built with
Google AdsGoogle Analytics 4 & Google Tag ManagerGoogle Ads conversion tracking (form, call, WhatsApp)Google Merchant Center (for Shopping / PMax)Search Console

For Malaysian businesses

Campaigns account for how Malaysians search — a mix of English and Bahasa Malaysia terms, 'near me' and city-qualified queries, and RM-denominated budgets and bids. Call and WhatsApp-click conversions are tracked because for many Malaysian businesses that's how an ad click actually turns into a lead.

Pricing

Transparent, published pricing

Most popular

Managed Campaigns

RM1,499/month
  • Search + remarketing
  • Conversion tracking setup
  • Negative-keyword management
  • Monthly optimisation & report
Choose this package

Growth

RM2,999/month
  • Search + Performance Max + remarketing
  • Landing page recommendations
  • Call tracking
  • Fortnightly reporting
Choose this package

Scale

Custom quote
  • High ad-spend management
  • Shopping / feed management
  • Dedicated specialist
  • Weekly reporting
Ask for a quote
Questions

Straight answers

If your question is not here, message us on WhatsApp — you will get a real answer, not a brochure.

Still not sure?

Ask us directly — no form, no login.

  • A real person replies, usually the same business day
  • We will say plainly if we are not the right fit
  • No obligation and no sales sequence afterwards
How much should our ad budget be, separate from your fee?

It depends on your industry, the cost per click for your keywords, and your target number of leads. We model a realistic starting budget once we've researched your market — for many Malaysian SMEs that's RM1,500–4,000/month in ad spend.

Is the management fee separate from what Google charges?

Yes. Google bills your ad spend directly to your own payment method. Our fee covers strategy, build and ongoing optimisation, and both are always reported separately.

How is this different from letting Google run Smart campaigns?

Smart and fully-automated campaigns hand Google control of keywords, placements and budget with little visibility. We keep a structured, transparent account with negative keywords and search-term control, which for most SMEs produces a lower cost per enquiry.

How soon will we see enquiries?

Search ads can produce enquiries within days of launch. The first 4–6 weeks is spent tightening keywords and negatives with real search-term data, which is where cost per lead usually drops.

Do you also do Google Ads for e-commerce?

Yes — Shopping and Performance Max campaigns driven by a Merchant Center product feed are covered on the Growth and Scale tiers.

Tell us what you are trying to fix.

A website that does not bring enquiries, stock you cannot track, a phone that never stops ringing with the same question. Send a message and we will tell you honestly whether we can help — and what it would cost.

No account needed. Most enquiries get a reply the same business day.