AI lead qualification that sorts serious buyers from browsers before your team picks up the phone
Every website and WhatsApp enquiry is asked the right qualifying questions — budget, timeline, need — scored, and dropped into your CRM ready to action.
Starting from RM2,999 — setup + from RM599/month
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Inbound enquiries are not equal. Some are ready-to-buy; many are early-stage research, price-shopping, or not a fit at all. But without a filter, a salesperson spends the same effort on each one — chasing quotes for people who were never going to buy, while a genuinely hot lead waits a day for a callback. Manual qualification forms help a little, but people skip them, and a long form kills conversion.
We put an AI layer in front of your enquiry channels that has a short, natural qualifying conversation — what are you looking for, roughly what budget, when do you need it, is there a specific requirement — and scores the lead from those answers. Qualified leads land in your Lead CRM with the answers attached and a suggested priority; weak or out-of-scope enquiries get a polite response and a lower score so they don't clog the pipeline. Your team starts each day with a ranked list instead of an undifferentiated inbox.
What you actually get
Sales time goes to real leads
Your team works a ranked list, not an undifferentiated inbox.
Qualification without a long form
A short conversation gets the answers a form would lose to drop-off.
Consistent criteria
Every lead is asked the same things and scored the same way.
Straight into the CRM
Qualified leads arrive with answers attached and a suggested priority.
Faster response to hot leads
The best enquiries are flagged immediately, not found a day later.
Works in WhatsApp
Qualification happens in the channel the customer already picked.
What's included
Conversational qualification
Budget, timeline and need, asked naturally rather than as a form.
Lead scoring
A score and suggested priority based on your own criteria.
CRM handoff
Qualified leads land in the Lead CRM with answers and score attached.
Routing rules
Send leads to the right person, team or branch based on their answers.
Follow-up reminders
The CRM prompts the owner so a qualified lead isn't forgotten.
Monthly calibration report
Predicted vs. actual outcomes, used to keep the scoring honest.
Is this for you?
- A sales team spending equal effort on every enquiry regardless of quality
- A business with more inbound leads than the team can properly follow up
- A company whose current lead form has a high drop-off rate
- A service business where deal size and fit vary a lot between enquiries
Industries we build this for
How businesses use this
Asking budget, timeline and requirement before a salesperson calls
Scoring and ranking the day's enquiries so the team calls the best ones first
Politely handling out-of-scope enquiries without a person spending time on them
Routing qualified leads to the right salesperson or branch automatically
How it works
- 01
Define what "qualified" means
We agree the questions, the scoring, and what a good lead looks like for you.
- 02
Connect channels & CRM
We hook it up to your website forms, WhatsApp, and the Lead CRM.
- 03
Calibrate on real enquiries
We test against recent leads to make sure the scoring matches your judgement.
- 04
Go live & tune monthly
It runs; we review scored-vs-actual outcomes and adjust the model.
For Malaysian businesses
The qualifying conversation works in English and Bahasa Malaysia and runs natively inside WhatsApp, where most Malaysian B2C and a lot of B2B enquiries actually start — so qualification happens in the channel the customer already chose.
Transparent, published pricing
Standard
+ RM2,999 setup
- Website + WhatsApp capture
- Conversational qualification
- Lead scoring
- CRM integration
Growth
+ RM2,999 setup
- Adds Messenger & Instagram
- Routing to multiple salespeople/branches
- Monthly calibration review
- Priority support
Custom
- High enquiry volume
- Integration with an external CRM (HubSpot, Zoho, etc.)
- Custom scoring model
- Dedicated support
Straight answers
If your question is not here, message us on WhatsApp — you will get a real answer, not a brochure.
Still not sure?
Ask us directly — no form, no login.
- A real person replies, usually the same business day
- We will say plainly if we are not the right fit
- No obligation and no sales sequence afterwards
Does this replace our sales team?
No — it filters and ranks enquiries so the team spends its time on the leads most likely to close. The actual selling conversation still happens with a person.
Won't qualifying questions put customers off?
It's a short, natural exchange, not an interrogation — usually three or four questions worked into a normal conversation. Done well it feels like a helpful assistant, and it filters out people who were never going to engage anyway.
Can it work with the CRM we already use?
It integrates with the built-in Lead CRM out of the box. Integration with an external CRM like HubSpot or Zoho is available on the Custom tier.
How do you make sure the scoring is right?
We calibrate it against your recent real leads during setup, and each month compare what it scored highly against what actually converted, then adjust.
What happens to leads it scores low?
They still get a courteous response and are saved in the CRM at a lower priority — nothing is thrown away, it's just ranked so your team works the best first.
Related services
Practical guidance, Malaysia-specific
Real pricing, real trade-offs, written for people running a business here.
Tell us what you are trying to fix.
A website that does not bring enquiries, stock you cannot track, a phone that never stops ringing with the same question. Send a message and we will tell you honestly whether we can help — and what it would cost.
No account needed. Most enquiries get a reply the same business day.

